Image credits: https://www.eventos20.com.br/sao-paulo-fashion-week-2021/

Started on November 16th, Sao Paulo Fashion Week has opened doors for 50 brands to innovate and exhibit their new collections. 

Created in 1995, the biannual event has become a mark in the Brazilian fashion business. As Paulo Borges, the creator of the event said in the context of this year’s event; “In a few days, Brazilian fashion will once again have all its power, resilience, (…), which will serve as a guide for the upcoming years. As I said before, it’s not about clothes, it’s about people.” 

After two online editions, this fashion week presented the themes of regeneration and celebration of the natural. More than that, the event included the celebration of the 30 year anniversary of the brand Lenny Niemeyer. Making a reference to the end of the pandemic, the brand presented a major runaway show with light effects and blue tones that represented the end of the “pandemic blues’ ‘. 

Pieces from Lenny Niemeyer’s collection. 

Just like many other shows in the event, Lenny Niemeyer used colors, prints, and materials to illustrate the issue of sustainability and inclusion. The brand used the effect of paint and oil to represent the magnitude of ocean waves. Overall, the collection illustrated the vision of a woman from cracks in a window, enlightened through rains of sunshine that pass through them. Finally, designer Lenny Niemeyer and her team conclude “Life outside still exists”, representing the relief of finally seeing this light from a different perspective. 

Image credits: https://www1.folha.uol.com.br/ilustrada/2021/11/lenny-niemeyer-encerra-spfw-com-desfile-apoteotico-sob-curvas-de-museu-no-rio.shtml

More of Lenny Niemeyer’s show. 

More than breathtaking and meaningful shows, the newest edition of SPFW also presented new trends for this year’s summer/spring in Brazil. 

The new trends include vibrant colors, such as red, cobalt blue, neon, orange and purple. Along with the theme of regeneration and prosperity, the bright colors bring a sense of youth and creativity. 

Image credits: https://youtu.be/Gz8RmfoBZKw

Marisa+Mama Di African colab video for SPFW 

More than bright colors, many brands presented crochet pieces, a 70’s fashion fewer that is now officially back in fashion. Not only in tops but also in dresses, skirts and even bikinis, crochet is getting its major comeback in 2022 summer/spring. 

Image credits: https://ffw.uol.com.br/desfiles/sao-paulo/n45/ponto-firme/1692875/

Ponto Firme’s project in SPFW 

In last year’s edition of SPFW, we did not only see new trends but also various innovative shows and new models. Camila de Lucas, an ex-Big Brother Brazil participant, had her debut show in the brand “Apartamento 03”, by Luiz Claudio, for the collection “Cura”, healing in Portuguese. 

Camila de Lucas walking for Apartamento 03

In this edition, stylist Ronaldo Fraga featured a breathtaking video presenting his collection. “In this collection, politics comes from a poetic perspective. And I loaded the dose of poetry well because they don’t understand anything about poetry”, said Fraga in an interview with Elle magazine. The collection “Terra dos Gigantes”, land of giants in Portuguese, explored the art and culture of the region of Chapada do Araripe, in Ceara in an invitation made by Sesc Ceara. In his video, Fraga made a reference to the diversity of peoples that populated this region and influenced its culture; Indians, new Christians, Jews, Muslims, and enslaved people all came to Brazil during the Spanish and Portuguese Inquisition. 

Image credits: https://ffw.uol.com.br/desfiles/moda/verao-22/ronaldo-fraga/1774210/

Finally, the event made its return with the amazing presentation of the theme of regeneration; a return to different perspectives of the world outside the window. As we finally go back to our pre-pandemic routines and life, the industry of fashion has made its return with a mixture of art, poetry, and culture, bringing important topics to the media.

See more of 2021 SPFW at: https://www.youtube.com/channel/UCcslL01-bATnBUw6caIRLkw