Generation Alpha, the group born between 2010 and 2025, is the first generation to grow up with social media platforms such as TikTok and Instagram. These platforms have had a significant influence on Gen Alpha’s fashion choices, as they are exposed to a constant stream of fashion content from around the world. In this essay, we will explore how TikTok and Instagram have influenced Gen Alpha’s fashion choices.
Firstly, TikTok and Instagram have allowed Gen Alpha to access a wider range of fashion options than ever before. With the rise of influencers and content creators on these platforms, Gen Alpha has been exposed to a plethora of different fashion styles from around the world. From streetwear to high fashion, Gen Alpha has access to it all. This has led to a greater appreciation for unique and diverse fashion styles, and a willingness to experiment with different looks.
Secondly, social media platforms have made it easier for Gen Alpha to express themselves through their fashion choices. With the ability to share their outfits and personal style on TikTok and Instagram, Gen Alpha can express themselves to a wider audience than ever before. This has led to a greater emphasis on individuality and self-expression in fashion. Gen Alpha is less concerned with following trends and more concerned with creating its own unique fashion style.
Thirdly, TikTok and Instagram have made sustainable fashion more popular among Gen Alpha. With the rise of sustainable fashion influencers and the increased awareness of the negative impact of fast fashion on the environment, Gen Alpha has become more conscious of its fashion choices. They are more likely to invest in high-quality, sustainable pieces that they can wear for years rather than fast fashion items that are worn only a few times.
Lastly, social media has made fashion more accessible to Gen Alpha. With the rise of affordable fashion brands that are popular on TikTok and Instagram, Gen Alpha can now access fashion that is stylish and affordable. This has led to a greater emphasis on accessibility and affordability in fashion.
In conclusion, TikTok and Instagram have had a significant influence on Gen Alpha’s fashion choices. They have made fashion more diverse, individualistic, sustainable, and accessible to this generation. As Gen Alpha continues to grow up with these platforms, we can expect to see even more innovative and unique fashion trends emerge.
By: Julia Osorio and Catarina Araujo
EAC PRESS 