Steal the Look: Matilda Djerf

Matilda Djerf has become a major influence on gen Z fashion.

If you’re interested in Fashion, you’ve most likely seen Matilda Djerf’s name or face on your TikTok or Instagram page. Matilda has gained fame for her voluminous hair, outfits, and pictures. With over 2,6M followers on Instagram, Matilda’s influence has crossed borders all over the world. But who is Matilda Djerf and why is everyone so obsessed with her?

Matilda is Swedish and 25 years old. Although her style is not exactly unique to what we see on Pinterest or TikTok, Matilda has been a big influence on fashion trends through her mixture of contemporary fashion trends and simple style. But more important than fashion, Matilda gained most of her fame through her makeup, hair, and flawless Instagram pictures.

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In her 20s, Matilda not only gained popularity on social media but also founded her own fashion brand; Djerf Avenue. The brand is produced in Portugal and ships to several countries.

Several people have been inspired by Matilda’s famous hairstyle to cut curtain bangs. Recently, the influencer published a video on YouTube showing how she cuts her own hair. More than that, several hairdressers on TikTok have been publishing videos showing people how to style voluminous hair.

Recently, there has been a famous trend of “European Summer” which features long skirts, basic tank tops, and colorful clothing. Matilda Djerf and Djerf Avenue have been a big influencers and references for this trend on Pinterest and TikTok.

Here are some pictures of Matilda wearing the big summer 2022 trends:

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Men’s button up shirt

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Butterfly top

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Slip Dress

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Tube Dress

Hopefully, you understand better who Matilda Djerf is. If you’re interested in dressing like her but have no idea where to shop here in Brazil we gathered some suggestions for you!

Cotton On

Cotton On is a trendy brand in Brazil that has stores in shopping Iguatemi and Galleria here in Campinas. There you can find items that relate to Matilda’s style such as:

Image Credits: Cotton On website

Basic White T-shirt

Image Credits: Cotton On website

Cute Hair Clips

Image Credits: Cotton On website

Fashionable SunGlasses

Zara

Although prices at Zara might be a little higher, there are several items that relate to Matilda’s style such as:

Image Credits: Zara Website

Long Tube Dress

Image Credits: Zara Website

90s Style Slip Dress

Image Credits: Zara Website

Ruffled Top and Baggy Jeans

Renner

Image Credits: Renner Website

Crochet 2 piece

Image Credits: Renner Website

Oversized Button-up Shirts

Sephora

Matilda prefers a very natural makeup style and extremely voluminous hair. At Sephora, you can find products to steal her makeup and hairstyle such as: